National Symbol. Persia. 🔴❤️ Pomegranate — Passion for Life
- Foundation date
18 February 2026
📍 Location:
Shiraz, historical gardens and courtyards
In Persian culture, the pomegranate is a manifesto of the will to live. Its deep red juice symbolizes the vital energy that pulses within every human being, much like blood. It is a symbol of passion that does not fade under the pressure of circumstance, and the ability to maintain internal brilliance. The pomegranate reminds us: to be alive means to be filled with meaning, color, and strength. It is the choice of every individual to live vibrantly, turning even the longest night into a celebration of the coming dawn.
🔴❤️ Pomegranate — Passion for Life
To be alive means to burn from within — even in the longest night.
In Persian culture, the pomegranate is a manifesto of the will to live. Its deep red juice symbolizes life energy pulsing in every human being, like blood itself. In Shiraz — the city of poets, wine, and gardens — the pomegranate embodies the art of living (Zendeghi), an inner fire and joy of existence.
During the celebration of Yalda, the longest night of the year, the pomegranate is cut open at the festive table as a promise of dawn. Its red color signifies the triumph of light over darkness. It is a symbol of personal agency: choosing to remain vibrant, meaningful, and full of energy even when winter surrounds you.
Alt-text:
Illustration of an inner courtyard in Shiraz: a sliced pomegranate with rich red juice on a table, soft evening lights, atmosphere of Yalda celebration.
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National Symbol. Persia. Pomegranate. Pivtorak.Studio. 18.02.2026
